Skillshare Teaches a Branding Class

I am very excited to say, I just signed up for my first Skillshare class… “Resume 2.0 – Develop a Killer Personal Brand Using the Secrets of Digital Marketers” taught by Amanda McCormick!

With a background working for major brands, startups and nonprofits, Amanda has learned how to derive the unique selling proposition of a variety of products…including people! Blogging for Jellybean Boom, she equips artists, writers, musicians, entrepreneurs and others with the digital strategies they need to stand out from the pack. She teaches regularly at Mediabistro, and she is a frequent speaker on technology, social media and writing on the web.

I am so excited for this because we are going to learn to:

Create A Brilliant Personal Positioning Statement

Never again struggle for the answer to the questions “What do you do?”

Build a Strategic Action Plan

Map the distance between here and now and mind-blowing success.

Set up a Personalized Website

Create a personal website with the Wix platform — a free tool with lots of great looking templates that will help set up your very own personal website.

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If you want to enroll in this class with me, leave a comment below and I will send you an email for a $10 off coupon — making this three hour class ONLY $5! Don’t miss out, I’m sure it will be great 🙂

If you don’t sign up… be sure to check back to see what I learned from Amanda!

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Branding Interview with Thin Mint!

There are ENDLESS details on how to create your own brand. Catch a glimpse of a few helpful tips in my interview with Emma, the author of Thin Mint!

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>>>  Interview with Thin Mint  <<<

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Why Not?

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Don’t ask why you need your own brand. You just do. Everyone does! Happy Friday Inspiration!!!

The Mecca of all Fitness Gear

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The mecca of all fitness gear – lululemon – is the most sought after luxury athletic clothing brand. From Vancouver, to Boston, to Los Angeles, and Dallas, Lululemon has inspired thousands of devoted clientele to spend
$58 on a tank, $90 on leggings, and $14 for ONE headband!

YEP, I am one of them! I can’t help myself… the colors… the fabric… the patterns!

Ommmmmmmmmmm  My!!!

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Surprisingly, their almost “cult-like” following has stemmed from virtually zero advertising.

|| The Brand Speaks for Itself ||

The law of attraction” — the central tenet of The Secret,
that visualizing goals is the key to attaining them
is the fundamental law that Chip Wilson built Lululemon on in its 1998 inception.
— Danielle Sacks @ Fast Company

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For those of you who have not read/watched ‘The Secret’ I HIGHLY recommend you do so… tonight. It is the most inspirational documentary you will ever see, and will change your outlook on life forever!

The attitude Chip instilled in his company is the backbone of every decision made by Lulu. It’s the reason they became seemingly successful overnight. It’s the reason they are able to sell headbands for $14, and the reason people view them as such a great company.

When you buy Lululemon – you buy for what it stands for: Peace, Community, Positivity, a Lifestyle sans Negativity. These words give the buyer a sense of empowerment – which is far more important than a piece of clothing.
– It is an investment for the feeling!

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Even their {reusable} bags show off their positive mantra!

The sustainability of their brand was just proven recently during the recall of accidental ‘see through’ yoga pants. see full story here! Even after this slight mishap, I am still a fan & I know I’m not the only one! I know a good brand when I see one.

To relate back to your personal brand:

why would people want to be around you? what do you stand for? why should people invest in you? what will they feel like after investing in you?

Growing a brand is the same whether on a personal or corporate level. Figuring out your fundamental law (the handle to your umbrella!) will ground everything else you want your brand to stand for, and ensure that with the right attitude you can sky rocket in no time!

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Day off… optional

{ M O N D A Y }

For me, monday means: relax, recharge & grow. Working in the hospitality industry allows me to have this day to myself, as the rest of the world begins a new work week. The peacefulness of my mondays are something I crave & desperately need in order to feel connected and grounded to my own life.

I believe it is so important to spend time with yourself to develop new hobbies, new interests, meet new people, find new adventures & just have peace. Of course I always find myself growing my brand and figuring out how to get a handle on this social media crazed world we live in.

So today I am beginning the book: Likeable Social Media { Recommended by my friend and fellow blogger, Emma at Thin Mint: A blog for the girl on a budget }

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I am so excited because I have been investing a lot of time, creativity, and passion to revamp the social media presence + appearance for Longwood Events. I have recently hit a wall and am in serious need of new material to help me out.

I am obsessed with the book already:

“In memory of my PopPop, the Honorable Steven W. Fisher. You knew nothing about social media or marketing, but you knew everything about integrity and family.”

This tells me that the book is not going to be boring or stuffy like some social media//marketing books can be. There is going to be { love + passion } involved… two of my favorite things!

I’ll let you know how it goes, anyone read it yet?!

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A Brand is Born!

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Getting to know your umbrella:

Ask friends & family what pops into their head when they think of you

Ask a Sales Associate in Nordstrom what brand they would pair you with
{ this could get awkward… }

Look at what kinds of pins you are repinning and uploading to Pinterest

Find some common ground between all of these findings and voilà!

{ A BRAND IS BORN }

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Your Umbrella

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“Build an authentic brand: there is no other kind” — You, Inc.

Breaking into the so called ‘real world’ is no joke. We’ve been warned by our parents, professors, and career mentors that we will one day have to make a name for ourselves. THIS is by far the hardest part of the real world. Who do you want to be? Whether this is your first attempt at creating your brand – or you are reinventing it – remember, consistency is KEY!

The image you present to the world starts with the most basic elements of yourself:

— What brand of clothing do you wear most days?  { J.Crew }
— Favorite restaurant to dine at?  { Clarke Cooke House }
— Your go-to movie?  { Serendipity }
— Admired Celebrity?  { Kate Middleton + Lauren Conrad }

Do your answers to all these questions mesh well together?

If not, you may have a little bit of a problem on your hands. It’s ok if your answers are a little bit scattered, having a bit of variety in your interests is a good thing, and important. But it is also important to keep all those interests under one uniform umbrella!

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