The Mecca of all Fitness Gear

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The mecca of all fitness gear – lululemon – is the most sought after luxury athletic clothing brand. From Vancouver, to Boston, to Los Angeles, and Dallas, Lululemon has inspired thousands of devoted clientele to spend
$58 on a tank, $90 on leggings, and $14 for ONE headband!

YEP, I am one of them! I can’t help myself… the colors… the fabric… the patterns!

Ommmmmmmmmmm  My!!!

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Surprisingly, their almost “cult-like” following has stemmed from virtually zero advertising.

|| The Brand Speaks for Itself ||

The law of attraction” — the central tenet of The Secret,
that visualizing goals is the key to attaining them
is the fundamental law that Chip Wilson built Lululemon on in its 1998 inception.
— Danielle Sacks @ Fast Company

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For those of you who have not read/watched ‘The Secret’ I HIGHLY recommend you do so… tonight. It is the most inspirational documentary you will ever see, and will change your outlook on life forever!

The attitude Chip instilled in his company is the backbone of every decision made by Lulu. It’s the reason they became seemingly successful overnight. It’s the reason they are able to sell headbands for $14, and the reason people view them as such a great company.

When you buy Lululemon – you buy for what it stands for: Peace, Community, Positivity, a Lifestyle sans Negativity. These words give the buyer a sense of empowerment – which is far more important than a piece of clothing.
– It is an investment for the feeling!

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Even their {reusable} bags show off their positive mantra!

The sustainability of their brand was just proven recently during the recall of accidental ‘see through’ yoga pants. see full story here! Even after this slight mishap, I am still a fan & I know I’m not the only one! I know a good brand when I see one.

To relate back to your personal brand:

why would people want to be around you? what do you stand for? why should people invest in you? what will they feel like after investing in you?

Growing a brand is the same whether on a personal or corporate level. Figuring out your fundamental law (the handle to your umbrella!) will ground everything else you want your brand to stand for, and ensure that with the right attitude you can sky rocket in no time!

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Day off… optional

{ M O N D A Y }

For me, monday means: relax, recharge & grow. Working in the hospitality industry allows me to have this day to myself, as the rest of the world begins a new work week. The peacefulness of my mondays are something I crave & desperately need in order to feel connected and grounded to my own life.

I believe it is so important to spend time with yourself to develop new hobbies, new interests, meet new people, find new adventures & just have peace. Of course I always find myself growing my brand and figuring out how to get a handle on this social media crazed world we live in.

So today I am beginning the book: Likeable Social Media { Recommended by my friend and fellow blogger, Emma at Thin Mint: A blog for the girl on a budget }

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I am so excited because I have been investing a lot of time, creativity, and passion to revamp the social media presence + appearance for Longwood Events. I have recently hit a wall and am in serious need of new material to help me out.

I am obsessed with the book already:

“In memory of my PopPop, the Honorable Steven W. Fisher. You knew nothing about social media or marketing, but you knew everything about integrity and family.”

This tells me that the book is not going to be boring or stuffy like some social media//marketing books can be. There is going to be { love + passion } involved… two of my favorite things!

I’ll let you know how it goes, anyone read it yet?!

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